Sysmex Philippines Announces Brand Refinement
Sysmex Philippines announces the release of a new corporate logo as at 01 October, 2008.
In honor of the company's 40th anniversary, Sysmex decided to renew its corporate logo for the first time since launching the brand 30 years ago. Symbolizing the commitment to its Corporate Philosophy, the new corporate logo will be used by all members of the Sysmex Group.
Since its foundation, Sysmex has remained focused on the business of testing samples of human blood, urine and cells, as well as developing leading-edge health IT solutions. Sysmex offers a broad range of products and solutions to medical institutions around the world. Serving customers in over 150 countries, Sysmex has grown to be a brand which enjoys the utmost in customer trust and confidence.
With the new corporate logo in place, Sysmex will tap into its advanced technologies to offer total healthcare solutions concerned with people’s health in an even broader and deeper sense, being determined to contribute to the creation of a society where people can live healthy, enriching and fulfilling lives.
The logo
The combination of two contrasting elements symbolises the fusion and sublimation of two contrasting ideas. The shape, which is reminiscent of the infinity symbol, illustrates the unlimited potential of Sysmex. The ocean and mountain designs evoke the evolution of life, which was first created in the ocean and then became terrestrial, as well as the Kobe landscape, the birthplace of Sysmex.
Each colour of the new logo depicts a different theme. The first solid Sysmex blue indicates commitment and pride as a leader in the healthcare industry; the second Ocean blue symbolises innovation, intelligence and stability; and the final Mountain green colour serves as a reminder of people’s health, harmony and balance with the earth and the natural environment.
